Case study – Masango Dema

Masango Dema uses the arts to address social and environmental needs in Zimbabwe. It promotes a sustainable way of life that will carry the values of the culture, traditional and modern, into the future.

Problem

Tim Lloyd of Masango Dema decided that they needed a website as an affordable and effective way to convey information about the organisation to sponsors, donors and other interested parties.

Tim knew that he wanted to build and maintain the site himself and decided that he needed a content management system.

After searching under ‘content management’ on the internet he found the IRUN website, took out a 30 day free trial and built the Masango Dema website.

Solution

After looking at the different options available, Tim felt that the IRUN Lite package would suit his needs.

The Lite package includes 10 web pages, 1 email address and a full set of management tools which allows the client to update the site anytime, anywhere, with no special skills required.

All the IRUN packages are 100% internet based so there is no software to load or update. Hosting and technical support are also included.

Result

Masango Dema now has a professional, credible internet presence which has the potential to raise greatly the profile of the organisation and its aims.

In addition to building the site, the Tim also attended the FREE online workshop offered by IRUN on Search Engine Optimisation and has begun to implement the measures suggested to make sure that Masango Dema gets the maximum benefit from the site.

In addition to building the website for Masango Dema, Tim has also recently completed a site for the musicians collective, Zimbaremabwe. The site can be found at www.zimbaremabwe.org

Testimonial

I found IRUN by searching for ‘content management’ on the internet. I had a basic idea of what I was looking for and their software fitted the bill perfectly.

From the first enquiry the staff made every effort to be helpful and gave straightforward, practical advice for my individual needs. The support is one of the outstanding features of the IRUN team.

The IRUN package has allowed me, a relative novice at computer designing, to make great progress. I now have two sites for projects I am involved in and would recommend IRUN.

This is empowering the internet for people like me.

Update November 2007

‘I thought I would pass on some thanks as both our sites are now virtually on top in the search engines, since you added my case study to IRUN testimonials. I did submit to Google a while ago, but I think it’s the association which has done it.’

Tim Lloyd Masango Dema
www.masangodema.org