Case study – Copywriting is a Perfect Fit for Studio 6a

Peter Lisney, director of IRUN Telford, as well as being a busy Business Development Consultant, is a skilled copywriter. Working with his clients, he often writes the copy himself, or helps edit the copy written by his clients.

Problem

When Chris Bailey, owner of designer dress shop Studio 6a in Newport, asked him to build her website using WebBuild PRO, Peter knew he wouldn’t have time to write the copy. 

Writing the copy would take Peter about two days, time he simply didn’t have.  Peter says, “To write effective copy, you have to immerse yourself in the client, with no distractions.  You can’t do an hour here and there, otherwise you lose the flow.”

Solution

Peter approached the IRUN copywriting team to see if they could help by collecting the brief from Chris, and writing the information for the website. 

Chris Bailey was contacted by IRUN copywriter Joy McCarthy, who took the website brief over the phone.  The conversation was recorded to an audio file to ensure accuracy.  It also meant Chris didn’t have to spend time answering further queries while the copy was being written.

Result

Studio 6a’s website was scheduled to go live at the end of January, and the copy was delivered well within the specified timescale. 

Peter Lisney was able to build the site after he had received the copy, making its construction a simple process. 

He says, “You might think building the site is the biggest challenge. It isn’t! Writing the copy is the hardest part, and having someone able to write it for you really accelerates the process.  It means the website can be up and running within weeks, rather than months.”

When asked if he would recommend IRUN’s copywriting service to others, Peter said, “Yes.  Definitely.”

Testimonial

Chris Bailey, Owner Copywriting is a Perfect Fit for Studio 6a
www.studio6a.co.uk