Sheena Patterson of Oxfordshire based garden and landscape design company, Combe Garden Design, is enjoying a boost to business thanks to her new website. As a direct result of making the changes to its site, within weeks the company won new contracts worth several thousand of pounds.
Sheena knew the importance of an effective internet presence to the growth of her company and realised that the main reason the old website was not generating new business was because it was out of date and therefore not attracting potential clients to visit. The site had not been updated for several months and had a very low ranking with the major search engines.
Sheena knew it was time to rebuild the old site but wanted a solution which meant that she was in control of the content and one which would develop as her business grew. Having received information from local website provider, Irun, she took advantage of a 30 day free trial, and, after some initial online training, built her company’s new website herself. The IRUN solution is internet based which means sites can be updated easily anytime, anywhere, with no software to buy. Owners can develop and maintained their own website with no special technical skills required.
In the last month alone, Combe Garden Design’s website has received more than 200 ‘unique visitors’ which highlights the value of having a professional website to any business.
Sheena comments, ‘the thing I like most about the whole system is that I can be in control. For example, if I take a photo of a garden in the morning, it can be on the website that same afternoon - I really do like the ‘hands on’ feel of the whole thing. I expect I could have paid a lot of money for a web designer to achieve the same result, but it is very satisfying to know that I’ve done it myself, and at an unbelievably low cost.’
Steve Darnell, Managing Director of IRUN says, ‘the Office for National Statistics states, ‘E-commerce is having a huge impact on the way we do business. It can lead to dramatic growth in trade, increase markets, improve efficiency and effectiveness and can transform business processes. Therefore, it must be a priority of every business owner to rethink their position on web marketing and ensure their company has a credible online presence.’
Combe Garden Design’s website can be found at www.combegardendesign.co.uk.