Case studies

Learning Curve for Life Coach

Problem

Full of ambition, ideas, and creativity, Fiona was keen to market her business to its maximum potential.  However, as a self-confessed ‘technophobe’ this was always going to prove a challenge. 

Internet marketing is crucial to a company’s success.  It is imperative for any business to realise the importance of a well-constructed website.  Fiona knew prospective clients would turn to this invaluable source of information before contacting her. 

Fiona’s ideas needed channelling.  Her requirements and brief were definite; however, it was a challenge to build a website which met her needs.

Our solution

Website Served to Perfection for the London Lunchbox Company

Problem

Our solution

Data Storage Company Upgrades Future

Problem

Although successful, the company was looking to increase sales with an up-to-date, flexible website to actively market its products.  The previous website no longer met its growing needs as the software was not user friendly, and design change was a complex, time-consuming issue.  Standing still was not an option; moving forward into the future was.

Stuart Humphrey, Sales Director for ImageStore, knew it was essential to establish an updated site to create an efficient e-commerce facility for the company’s existing client base and to attract new business.  Establishing a professional, working site where ‘customers could confidently buy online’ was a key requirement for ImageStore.  Stuart consulted IRUN Newbury, an internet marketing specialist, to find forward-thinking, cost effective solutions.

Our solution

Driving Force behind Successful Website

Problem

Bensons, having acquired a successful Docklands Chauffeur company in 2004, needed to overhaul its website to make it more manageable.  Employing the original web-designer to update the site, would be both costly and inconvenient.  There were also concerns with online security - an issue Bensons needed to resolve quickly.

Paul de Ridder, of IRUN Docklands, approached Bensons’ sales executive Tracy Ashe to discuss the website’s content, having noted its lack of key words.  The site was not attracting new business and had a low ranking with the major search engines.

Our solution

Studio 6a

Problem

Studio 6a didn’t have a website, something Chris Bailey was keen to address.  Chris however, is a complete novice when it comes to IT and says she would have difficulty even switching on a computer.

The primary objective of the website is to increase the number of people visiting the shop. Chris also wanted to be able to promote events, such as fashion shows, on her website, and send regular electronic newsletters to her customers.

Our solution

Terrafirma

Problem

Terrafirma has been established for over 10 years but had a poor website which did not convey the right message for the company.

Hugh Robertson, Terrafirma’s managing director, knew how important a good internet presence was for his business and knew that it was essential for him to find an alternative solution to the out of date website he already had.

After receiving a recommendation from his accountant, he looked at the IRUN-WebBuildPRO system.

Our solution

The Ultimate Shine

Problem

Although The Ultimate Shine car valeting service is a new business, its owner Tony Molloy knew immediately that he needed a website so he could actively market his company via the internet and use it to generate business.

Tony looked through the Yellow Pages and after contacting a number of web developers who weren’t interested in helping him, he found AGM Support Services (an affiliate of IRUN’s). After talking to Murray Cable of AGM he discovered they could provide the cost effective solution he was looking for.

Our solution

Copywriting is a Perfect Fit for Studio 6a

Problem

When Chris Bailey, owner of designer dress shop Studio 6a in Newport, asked him to build her website using WebBuild PRO, Peter knew he wouldn’t have time to write the copy. 

Writing the copy would take Peter about two days, time he simply didn’t have.  Peter says, “To write effective copy, you have to immerse yourself in the client, with no distractions.  You can’t do an hour here and there, otherwise you lose the flow.”

Our solution

Go-Kart Party Gloucestershire

Problem

Aidan and Mel McLoughlin of Go-Kart Party Gloucestershire started their children’s entertainment business in the winter of 2005 and originally promoted the company via newspapers, magazines directed at parents and leisure centres.

They decided they needed a website to take advantage of the increasing use of the internet, as they felt that this will become the preferred way of doing business in the future. Unfortunately, they had a bad experience with a previous website provider and therefore contacted IRUN after receiving one of its pamphlets through their door.

Our solution

EVE

Problem

Tamsin Beard, owner of EVE, is no stranger to building and maintaining a website. She used an IRUN-WebBuildPRO package to build the website for her first jewellery business, Oceans Apart.

When the opportunity arose for Tamsin to sell her jewellery and accessories via a retail outlet, rather than at the craft fairs and fêtes as she had done with Oceans Apart, she knew immediately that she would need a completely new website for her new business venture.

Our solution

Lisa Wheeler Holistic Massage

Problem

Our solution

Scorpion Signs

Problem

Scorpion Signs did not have a website but knew that it was essential tool to building a successful business as competitor companies were actively marketing their products via the internet.

Colin Chung of Scorpion Signs was introduced to the IRUN system by Graham Cable of AGM Support Services (an affiliate of IRUN’s) and discovered that it offered a fast and cost effective solution.

Our solution

Maidaid Glasswashing Company

Problem

Maidaid–Halcyon did not have a web presence and all communication with their distributor network was taking place either directly through their sales team or by direct mail. The sales team indicated that there was a growing demand from distributors to have access to product information via a website.

In addition it was also clear that competitor companies were actively marketing their products via the internet..

Our solution

Equineweb.com

Problem

Tony Shearing of equineweb.com, originally used to sell polocrosse equipment ‘on the field’ at tournaments and other events. Unfortunately he and his wife found selling in this way very hard work and decided to close the business down.

However, as polocrosse equipment is very specialist, it is quite difficult to source and Tony found he was still inundated with enquiries for buying kit.

This gave him the idea to create a website where he could sell goods direct.

Our solution

Masango Dema

Problem

Tim Lloyd of Masango Dema decided that they needed a website as an affordable and effective way to convey information about the organisation to sponsors, donors and other interested parties.

Tim knew that he wanted to build and maintain the site himself and decided that he needed a content management system.

After searching under ‘content management’ on the internet he found the IRUN website, took out a 30 day free trial and built the Masango Dema website.

Our solution

Presenting Naturally

Problem

Clayton Ainger of Presenting Naturally had a website for a previous company he owned. It was created in the US by a designer, had been very expensive to build and whilst it looked beautiful it was very complicated to use by site visitors. Also, there was no facility to amend the website content himself - it all had to be done through the designer which meant that costs kept escalating. In Clayton’s words it was a ‘waste of time and money’.

When Clayton re-launched his business, initially he was relying on word of mouth for gaining new clients but he knew he needed a website for sustained business growth. Obviously he did not want to repeat his previous experience in this area and looked for an alternative solution.

Our solution

O’Donnell McKenna

Problem

O’Donnell McKenna had never had a website but realised they needed a simple one to let people what they do. However, they wanted a solution which would allow them to update the site themselves and therefore not to be dependent on the services of a web developer.

Our solution

Combe Garden Design

Problem

Combe Garden Design had had their website for a number of years. It was out of date because any amendments required had to be made by a web developer who charged by the hour.

The site was not optimised in any way and therefore was not being found by the major search engines.

Our solution

Oceans Apart

Problem

When Ocean Apart’s owner Tamsin Beard, started her jewellery business in October 2006, she was initially selling her products at craft fairs, fetes and home jewellery parties but she quickly realised that an effective online presence would be vital to the survival of her company. The problem was that she did not know where to start.

Our solution

Entelegen

Problem

Entelegen had had its website for a number of years and over that time more and more content had been added, making it unwieldy and burdened with old and irrelevant information.

Ian Hendry of Entelegen knew that it would be a huge undertaking to revamp the existing site and, as it was difficult to update anyway, decided to look for a new content-management package.

Our solution