Wilco Roof Racks wanted a website as the company had never previously had one. As it was their first experience of internet marketing they initially wanted a professional looking website to showcase their products and services to both existing and potential clients. They also wanted the site to attract new customers.

Paul de Ridder of IRUN Docklands was introduced to Robert Williams, Sales and Marketing Manager of Wilco Roof Racks through IRUN’s marketing service.

After discussion it was decided IRUN’s WebBuildPRO package would suit Wilco Roof Rack’s needs. All the WebBuildPRO packages are 100% internet based so there is no software to load or update and they include a full set of management tools which allows the client to update the site anytime, anywhere, with no special skills required.

Paul provided Wilco Roof Racks with a complete service which included website design and construction. Keyword-rich copy was also written for the site to work alongside additional search engine optimisation practices which were being employed on the site to ensure high rankings with search engines.

Wilco Roof Racks has also subscribed to IRUN's Customer Relationship Management system, InTouch, which means they can communicate with their existing and potential clients quickly and easily. It also eliminates the guess work from any marketing campaign as the user-friendly interface gives Wilco Roof Racks instant feedback on any e-communications they send

The new website fulfils the criteria specified by Wilco Roof Racks. They now have a professional website which they can use to promote their products and services, plus Robert and his team are able to update the site themselves. As a result of the optimisation techniques used, the Wilco Roof Racks website can be found at position #1 on page 1 of Google for the search term ‘roof racks london’.